Isn’t this a slap in the face. I don’t know any other race that spends and creates trends like the black consumer but the media outlets we frequent are being over looked by major brands. 


Why? If we’re going to buy it anyway than why waste the money  advertising to us. Black folks want to keep up with the Jones’s or the Carter’s should I say. Are we too trendy to advertise to? 


Psychology of Luxury Brands on African Americans.


Networks thrive off of advertising. When advertisers refuse to look at the networks target market as a credible source of income it creates financial strain for the network. In other words brands are cool with us buying their products as long as the world doesn’t know about it. 

Advertisers Urged to Use More Black Media

Source: New York Times 


On Monday, BET Networks, Black Enterprise, Johnson Publishing (the publisher of Ebony and Jet magazines), the National Association of Black Owned Broadcasters and others will join with media-buying agencies to introduce a campaign intended to educate advertisers about the importance of black media and its increasingly deep-pocketed audience.


Called #InTheBlack (using the Twitter hash tag), the campaign will begin with print advertisements in major newspapers (including The New York Times) and trade magazines like Broadcasting & Cable and Adweek. It will expand to a long-term joint effort that includes social media and direct outreach to marketers.


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